< PrevNext > The Need for Speed: The New Opportunity for Traveler Servicing By Festive Road Tech Geek Aurelie Krau / January 24, 2020 Share You probably won’t get to the end of this article. Our attention spans are getting shorter, dropping in the last 20 years from 12 seconds to just eight today. Unlock. Click. Tap. Load. Swipe. Like. Book. Pay. Ta-da. Done! The Path to MoreWe live in the world of the three I’s: information, interaction and instantaneity. The early 2000s set the path for our always-connected world of smartphones, social media, collaborative platforms and hyperlinks in the middle of everything you read. But we have just entered a new era, so get ready for much more. A major technology shift is underway which will undeniably have an impact on our personal and professional lives in the coming years. More information: Data is created and consumed every second at an exponential rate. It’s generated by mobile usage and ever richer content: high-definition pictures, live streaming, videoconferencing, live chat and social media live feeds are just a few sources. More interaction: Pretty much everything we do depends on connectivity today, from a simple Google or Alexa query to advanced artificial intelligence, telemedicine, self-driving cars, augmented/virtual/mixed reality and even more futuristic technology. All the things that will make our (business) lives easier, safer and healthier will require high-speed transmission technologies.More instantaneity: The promise is that 5G will transmit data at incredibly fast speeds—the kind that would let you download an entire movie in a few seconds, keep up with mobile devices on high speed trains, connect hundreds of thousands of objects together. We are talking about a tech more than 600 times faster than the typical 4G speeds on today’s mobile phones. According to EVP & CEO of Verizon Consumer Group Ronan Dunne, a lot of businesses haven’t really realized how revolutionary 5G is. At The Web Summit in Lisbon last November, he said it will reshape business and society: “It’s not simply a faster horse, it’s what the automobile was to the horse.” What Does it Mean for Travel?Meanwhile, in the travel sector, the maturing of the API world is the first step that will bring our industry to the next level. It is now becoming possible to plug and play content and inventory much more easily than in the previous decade. Plus, industry tech standards are aimed at facilitating connectivity. With all this in mind, it’s time to shift our thinking beyond the shopping experience and, instead, focus efforts on services brought to travelers while they are on-the-go. The mobile device is the business traveler’s best friend. The maturing of the mobile world and the emergence of hyper speed through 5G offers those with traveler touchpoints today to leverage all that lovely data and give the traveler what they need, when they need it. Time to reload the traveler experience.Good news: Your travel strategy has just reached a whole new level for 2020. Swipe. Lock. Done.