Southwest Airlines vice president and chief marketing
officer Kevin Krone will retire on Feb. 15.
Krone, who has worked with Southwest for 25 years, leads marketing,
distribution and mobile strategies. He developed Southwest’s website, which has
become "the biggest travel website in the world,” according to executive
vice president and chief commercial officer Bob Jordan, thanks to ticket-distribution
growth.
Southwest is promoting managing director of customer
strategy and development Ryan Green to vice president of marketing to succeed
Krone. Green has worked with Southwest for 14 years and launched Southwest’s
Rapid Rewards A-List frequent-flyer status.
Corporate sales will move to a new business function,
led by Dave Harvey, who's switching from senior director of capacity planning
to managing director of business development.