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Transportation

American Launches Basic Economy Fare Similar to United's

By Michael B. Baker / January 18, 2017 / Contact Reporter
Business Travel News on X

Next month, American Airlines will introduce a Basic Economy fare that, like United's planned Basic Economy offering, precludes passengers from carrying on bags that require overhead storage.

The fare will begin selling in 10 markets next month. Similar to the Basic Economy United announced in November, passengers purchasing American's fare do not get to choose their own seats, are placed in the last boarding group and are limited to carrying on a single personal item that can fit under the seat. Passengers who neglect this and have to check a bag at that gate will be charged an extra $25 on top of the standard checked-bag fee.


This new fare product gives American the ability to compete more effectively with the growing number of ultra-low-cost carriers."

American Airlines president Robert Isom

Passengers with elite status who purchase Basic Economy, however, maintain their boarding and baggage privileges, as is with United's fare.

"American Airlines now has something to offer every customer, from those who want simple, low-price travel to those who want an ultra-premium experience via First Class," American Airlines president Robert Isom said. "Importantly, this new fare product also gives American the ability to compete more effectively with the growing number of ultra-low-cost carriers."

He added that the carrier "will work hard to ensure transparency" about the restrictions, including alerts at the time of purchase on American's channels and via agencies and online travel sites. The carrier also will remind Basic Economy ticketholders of the restrictions as the travel day nears.

American plans to expand Basic Economy "in line with customer interest," according to the carrier.

Basic Economy News from United & Delta

United will begin selling its Basic Economy fares later this quarter for travel in the next quarter on flights in and out of Minneapolis-St. Paul International Airport, United president Scott Kirby said. "We have service to all of our hubs from there, so we can roll it out and make sure everything works."

From there, United plans to expand to the rest of its domestic system in the "not-too-distant future," as well as to shorter international flights to such destinations as the Caribbean, he said. It will consider putting Basic Economy on long-haul international flights, as well, he said.

In its recent earnings call, Delta executives said their Basic Economy fares, which do not preclude carry-on baggage but have similar restrictions regarding seat selection and boarding, also will expand, from 40 percent of Delta's domestic network now to full domestic coverage by the middle of this year, Delta president Glen Hauenstein said. Delta plans to achieve complete global network coverage by 2018.

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