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Procurement

Analysts Say United & American Exec Announcements Signal Eventual Succession Plans

By Michael B. Baker / August 30, 2016 / Contact Reporter
Business Travel News on X

Recent top management movement at American Airlines and United Airlines might reflect a shoring up of the line of succession at both carriers, according to analysts.

United's surprise appointment on Monday of American Airlines president Scott Kirby as its own president "completes a total revamp of United's management," Cowen and Co. said in a research note. American, meanwhile, promoted COO Robert Isom to president.

Isom's new role puts him in charge of revenue, as well as operations, which he already oversaw. In its own note, Wolfe Research called Isom "a talent that American's board was afraid to lose," who "counters CEO Doug Parker's style well."

American attributed the changes to its board's "ongoing succession planning process." Its statement explained internal discussions that had been going on before Kirby's departure: "As a part of that process and subsequent conversations regarding career expectations and the marketability of its executives, the company concluded it would not be able to retain its existing executive team in their current roles for an extended period. As a result, the board chose to proactively establish a team and structure that will best serve American for the longer-term future."

Cowen and Co., which rated the shift as a positive for United and neutral for American, noted that the succession plan American was putting in place "may have favored [Isom] over [Kirby]." Additionally, Parker remains popular with his board and does not appear interested in vacating his post anytime soon.

United CEO Oscar Munoz, meanwhile, generally has received kudos from the analyst community. He has overseen a period of operational improvement, despite being sidelined by a heart attack and transplant shortly after his appointment in September. Cowen and Co. said, "Given concerns over [Munoz's] health, the potential for [Kirby] to eventually be his successor is a real one," although The Wall Street Journal also cited an unnamed source saying Kirby's appointment "isn't a predetermined path toward the top job at United."

Kirby's appointment, along with other recent executive appointments, have brought to United "a bunch of new, untainted and opinionated talent armed with a working knowledge of the competition," according to Wolfe Research. While analysts regarded Kirby's appointment as a coup for United, Parker dispelled any appearance of enmity at his departure from American. "We would not be where we are today without his leadership," Parker said of Kirby in a statement. "The more than 100,000 team members of American Airlines, most notably me, will be forever grateful to Scott."

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