SITE To Focus On Regional Issues At Upcoming European, Americas Conferences

As part of its new regional approach to its educational conferences, the Society of Incentive and Travel Executives will hold its first SITE European University from March 19 through 23 in Gstaad, Switzerland. That event will be followed by the first University of the Americas, slated for Charleston, S.C., in June.

The Gstaad conference will focus on issues of particular interest to the European incentive industry.

The topics include The Changing Face of Europe, Air Travel in Europe 1997 and Developing an International Competence, as well as a debate on whether Europe is pricing itself out of the incentive market.

Registration fees, which cover admission to all educational and social events, are $500 for SITE members and $550 for non-members.

Guests who want to attend the social programs but not the eduational sessions pay $275. Swissair is offering 50 percent discounts on fares. To receive a registration packet, call SITE at 212-575-0910.