Northstar Travel Media Acquires BTN
Business Travel News and its four sister brands on March 1 were acquired by Secaucus, N.J.-based media company Northstar Travel Media, publisher of Travel Weekly, TravelAge West, Meetings & Conventions and the Hotel & Travel Index, from Nielsen Business Media. Terms of the deal were not disclosed.
The deal also includes MeetingNews, Successful Meetings, Incentive and the MiMegasite online meetings industry portal.
"The addition of the Nielsen brands greatly enhances our competitive leadership positions in the travel and meetings industries, and extends our reach into important complementary segments of corporate travel and the motivation and incentive markets," said Northstar chairman and CEO Thomas Kemp. "We are investing in our core markets at a time of cyclical weakness because of our confidence in the long-term growth and size of the global travel and meetings industries."