Agency Brings Card To Taiwan

<B> Agency Brings Card To Taiwan</B>

By Paul Twite

<I>Taiwan</I> - Global travel management company Rosenbluth International has launched its first co-branded credit card in the Asia/Pacific region, in cooperation with Taishin Bank in Taiwan. The card will operate on Taishin Bank's Visa platform and should enable corporate travel buyers to track their spending through Rosenbluth's management information system.

Rosenbluth International regional marketing manager Asia Pacific Sim Beng Khoon said the global agency, based in the United States, hopes to have its first corporate client in Taiwan up and running with a corporate program using the card this month. "Corporate cards are proving increasingly popular in Taiwan because of recent events with China Airlines. Purchasing airline tickets with a credit card offers extra insurance for the traveler and the corporation," Sim said.

The card "will be most suitable for clients based in Taiwan," Sim said, where the agency is looking to expand its presence through a number of showcase accounts with multinational companies.

Across the region, the travel management company is consolidating its position through servicing the major accounts it has won in recent months.