Hyatt Hotels Corp. has launched new event offerings designed to assist meeting planners as they return to in-person events, the company announced. Dubbed Together by Hyatt, the program includes new technology options, "hybrid event experts," safety accreditation, and certifications for planners.
"While events will look and feel different, we believe there is pent-up demand to create, connect and collaborate, whether that's in-person or a hybrid format," said Hyatt SVP of events Steve Enselein. "We've taken strategic steps to bring safety, technology, support and well-being to the forefront of our offerings."
Technology has never been more important for events, and Hyatt has partnered to allow meeting planners to use Swapcard's end-to-end virtual and hybrid platform, which uses artificial intelligence to enhance remote attendee experiences, for hybrid meetings at Hyatt hotels.
Hyatt hotels now are required to secure the Global Biorisk Advisory Council STAR facility accreditation and have at least one dedicated hygiene and well-being leader on staff who is a GBAC-trained technician. This requirement is part of Hyatt's global care and cleanliness commitment, introduced last year. The company also is offering a chance for its top customers to secure GBAC training certifications, as well as a hybrid events training course from partner Virtual Events Institute.
In addition, the company has introduced a new team of hybrid event experts to help planners execute events, along with a "support squad" to assist the on-site team with all virtual components, including addressing technology questions to assisting speakers with set-up. New resource guides for planners also are in the works.