Event management software provider Etouches has added a
Venue Sourcing offering to its platform. It uses the sourcing and booking
technology Etouches gained when it acquired
Zentila in June 2016. The integration contributes to Etouches' quest to
offer an end-to-end
meetings solution. First comes Venue Sourcing, then Etouches' foundational
event management software. And in May, Etouches integrated the wearable smart
badge technology it acquired with Loopd to manage real-time attendee
engagement. That same month, private equity firm HGGC acquired a majority stake
in Etouches, a move that may strengthen and meld the data capabilities that
derive from Zentila, Etouches and Loopd.