Former head of global meetings and events for pharmaceutical firm Shire Monica Dickenson has joined CWT Meetings & Events as senior director of the newly christened Global SMM Center of Excellence, according to the company. Dickenson reports to Kari Wendel, who has been promoted from VP to global VP of strategic customers.
Wendel will step away from a purely strategic meetings management role to oversee both SMM and meetings and events for global strategic clients, which were selected based on criteria that include size and opportunity for growth and program expansion. Dickenson and the SMM COE will lead the company's SMM strategy and support the entire global M&E organization. Dickenson also previously led venue sourcing and supplier contract management strategy at American Express Global Business Travel and worked with global clients on strategic meetings management at BCD Travel.
The moves come less than two months after announcing a shakeup of CWT M&E's management, including moving long-time VP and head of Americas and South Pacific Tony Wagner to an advisory role, where he remains. The other M&E teams announced in December are not impacted by these changes.
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