Travel Leaders Group plans to align subsidiaries Protravel and Tzell under a single brand, according to a memo from CEO J.D. O'Hara. The announcement comes the same week as Travel Leaders' move to unify Travel Leaders Corporate and Altour under the latter's brand.
"This strategic realignment is the result of a series of planning sessions amongst the Protravel and Tzell leadership teams," according to O'Hara. "They have been hard at work constructing plans to enhance our service and support to you, strengthen our competitive position and jumpstart your recovery when travel rebounds."
O'Hara indicated that current SVP and general manager of strategic partnerships Angie Licea would head the combined Protravel and Tzell. Licea joined Travel Leaders in 2012 and also has served as head of business operations and technology development for Travel Leaders Corporate, according to O'Hara, adding that she has stints with US Airways and American Express/Rosenbluth International during her 30-year career.
Travel Leaders Group did not immediately indicate when the integration would take place. "For now, our current business units will remain in place and we will conduct business as usual," according to O'Hara.