Business Travel News
Business Travel News
  • SECTIONSOpen Menu
    • Distribution
    • Global
    • Lodging
    • Payment & Expense
    • Meetings
    • Sustainability
    • Technology
    • Transportation
    • Travel Management
    • VIEW ALL
  • VOICESOpen Menu
    • Expert Q&A
    • 5Qs
    • OpEds
    • Sponsored Content
    • Podcasts
    • What to Watch 2025
  • RESEARCHOpen Menu
    • Participate in BTN Surveys
    • Corporate Travel 100
    • Corporate Travel Index
    • Salary Survey
    • Small & Midsize Enterprise
    • Strategic Meetings Report
    • VIEW ALL
  • WEBINARS & FORUMSOpen Menu
    • All BTN News Desks
    • BTN Communities
    • VIEW ALL WEBINARS
  • EVENTSOpen Menu
    • Webinars
    • Business Travel Show
    • Business Travel Trends Forecasts
    • Business Travel Tech Talk
    • Business Travel ESG Summit
    • Entertainment, Sports & Media Travel Summit
    • Strategic Meetings Summit
    • Government Travel Summit
    • Global Travel Risk Summit
    • Business Travel Lodging Summit
    • Business Travel Hall of Fame
    • Business Travel Awards Europe
    • Travel Manager of the Year
    • VIEW ALL EVENTS
  • RESOURCESOpen Menu
    • BTN Academy
    • BTN Communities
    • BTN Primers
    • BTN Weekend Archives
    • Business Travel Buyer's Handbook
    • Business Travel Buyer's Techbook
    • Corporate Travel Index
    • Data Sources: The Reference Guide
    • Industry Terms Glossary
    • Hotel Search
    • Influencers
    • Traveler Experience Index
    • Webinars
    • White Papers & Case Studies
Business Travel News
  • Business Travel News on X
  • Business Travel News on LinkedIn
  • Business Travel News on Facebook
  • SECTIONS
    • Distribution
    • Global
    • Lodging
    • Payment & Expense
    • Meetings
    • Sustainability
    • Technology
    • Transportation
    • Travel Management
    • VIEW ALL
    Managed Travel GuidesNEW! BTN ElevateNEW! BTN IntelligenceNEW! BTN Next
    Subscribe to NewslettersBTN DailyBTN EuropeBTN Elevate for SMEsBTN SustainabilityBTN Next for Tech & DistributionBTN IntelligenceBTN Weekend
  • VOICES
    • Expert Q&A
    • 5Qs
    • OpEds
    • Sponsored Content
    • Podcasts
    • What to Watch 2025
    'Presence Premium' Amps Event Value'Presence Premium' Amps Event Value
    Weathering Uncertainty, Higher Costs Is Yet Another Lesson in Managing Business Travel in 2026Op-ed: Weathering Uncertainty, Higher Costs Is Another Lesson in 2026
    Amid $1B Tech Revamp, Marriott Readies Next Steps in DistributionAmid $1B Tech Revamp, Marriott Readies Next Steps in Distribution
  • RESEARCH
    • Participate in BTN Surveys
    • Corporate Travel 100
    • Corporate Travel Index
    • Salary Survey
    • Small & Midsize Enterprise
    • Strategic Meetings Report
    • VIEW ALL
    Annual Supplier Ratings• Car Rental Survey & Report• Hotel Survey & Report• Airline Survey & Report
    Special Reports• Meetings Tech Goes AI• Travel Payment Innovation 2026• BTN Intelligence's 2026 SME Report• BTN Intelligence's 2026 AI Report• Travel Risk Outlook 2026
  • WEBINARS & FORUMS
    • All BTN News Desks
    • BTN Communities
    • VIEW ALL WEBINARS
    Rethinking Strategic Meetings Management in the Agentic AI Era

    Thurs., July 23 at  10am PDT / 1pm EDT
    Sponsored by:Groupize

     

    Rethinking Strategic Meetings Management in the Agentic AI Era

    Thurs., July 23 at  10am PDT / 1pm EDT
    Sponsored by:Groupize

     

    Your Next TMC RFP: How to Separate Real AI from Marketing Hype

    Wed., July 22 at  10am PDT / 1pm EDT

    Sponsored by: Gant Travel Management

     

  • EVENTS
    • Webinars
    • Business Travel Show
    • Business Travel Trends Forecasts
    • Business Travel Tech Talk
    • Business Travel ESG Summit
    • Entertainment, Sports & Media Travel Summit
    • Strategic Meetings Summit
    • Government Travel Summit
    • Global Travel Risk Summit
    • Business Travel Lodging Summit
    • Business Travel Hall of Fame
    • Business Travel Awards Europe
    • Travel Manager of the Year
    • VIEW ALL EVENTS
    42nd Annual Travel Manager of the Year Awards & Reception

    InterContinental Chicago - August 5, 2026

    3rd Annual Business Travel Tech Talk Montreal

    Le Centre Sheraton Montreal, September 16, 2026

    15th Annual Business Travel Tech Talk London

    etc.venues County Hall - 28 September

    11th Annual Entertainment Sports & Media Travel Summit Los Angeles

    Regent Santa Monica Beach - October 1, 2026

  • RESOURCES
    • BTN Academy
    • BTN Communities
    • BTN Primers
    • BTN Weekend Archives
    • Business Travel Buyer's Handbook
    • Business Travel Buyer's Techbook
    • Corporate Travel Index
    • Data Sources: The Reference Guide
    • Industry Terms Glossary
    • Hotel Search
    • Influencers
    • Traveler Experience Index
    • Webinars
    • White Papers & Case Studies
    BTN's Business Travel Management Tool Box

    The BTN Group has a variety of resources for corporate travel managers to build and refine their program strategies. Not sure where to begin? Check out this starter pack.

    BTN CTI Calculator - New Q1 2026 Data Added

    Filter in or out as many as 200 cities, as well as hotel and car rental class and meals of the day and watch as the per-diem calculator automatically adjusts per diems to your program. Drill down into cost breakdowns and export the results.

  • Business Travel News Supplier DirectorySUPPLIER DIRECTORY

Management

GBTA Survey Shows Buyer Frustration with NDC Drive

By Michael B. Baker / April 26, 2023 / Contact Reporter
Business Travel News on X

A majority of buyers said airlines are moving too quickly in their push for New Distribution Capability content, though a smaller percentage said they've seen a negative impact from initiatives similar to American Airlines' move this month to limit certain content to NDC channels, according to a Global Business Travel Association poll of 803 travel professionals conducted earlier this month.

The poll—fielded from April 10-21 and with about half of total respondents identifying as travel mangers or buyers or procurement or sourcing professionals—showed 60 percent of buyers surveyed said they did not support American's efforts to expedite NDC. Fifty-three percent of buyers in the survey said they think airlines are moving too fast and have not given third-party intermediaries sufficient time to develop necessary technology and processes, though the sentiment was more prevalent among North American buyers than European buyers. Overall, 29 percent of buyers said that intermediaries have had sufficient time to prepare and should be ready to handle and service NDC bookings.

American's effort was more popular among travel supplier and travel management company respondents, together consisting of about 40 percent of respondents, with only 36 percent saying they did not support it.

In terms of impact, sentiment among buyers was more divided. Thirty-six percent said their program has been negatively affected by moves to integrate NDC similar to American Airlines', and 29 percent said they have seen no impact. Only 6 percent said they have seen a positive impact, and the remaining 28 percent said they were not sure.

More than 80 percent of buyers said they still need more education about NDC and airline retailing and distribution, and about half said their TMC doesn't have sufficient information on NDC and isn't sharing such plans as potential migration.

Bookings Recovery Continues

On the broader topic of business travel, buyers in the survey on average said that domestic business travel bookings are at about 72 percent of 2019 levels. About 43 percent indicated bookings are above 80 percent or even beyond 2019 bookings. For international bookings, buyers said they have rebounded on average to 63 percent of 2019 levels, with 28 percent indicating they currently are above 80 percent of 2019 levels.

Both are an improvement from GBTA's January survey, which showed domestic bookings averaging 67 percent of 2019 levels and international bookings averaging 54 percent.

Delayed and canceled flights rank as the most common complaint among business travelers at the moment, according to the survey. Seventy-six percent of buyers said delayed flights are a frequently heard complaint from their employees, and 72 percent said the same about canceled flights. Long phone wait times also remain common, with 62 percent of buyers saying it’s a frequently heard complaint about their TMC and 52 percent saying it's a complaint about their travel suppliers.  

More Management
Related
CTM Partners with Guest Travel Platform EmPath

Corporate Travel Management has partnered with guest travel platform EmPath to provide clients access...

Engine Acquires Options Travel

Travel and spend management platform Engine has acquired travel management company Options Travel,...

Altour, TripStax Partner for Shared Operating System

Altour has teamed up with TMC tech provider TripStax to create a new "centralized ecosystem" that can...

Sponsored Content

VIEW ALL
Work trip or holiday? Make it both.
Work trip or holiday? Make it both.By The Ascott Limited
Business Travel's Problem Was Never the TMC. It's the Technology They've Been Handed.
Business Travel's Problem Was Never the TMC. It's the Technology They've Been Handed.By Engine
Condor: 70 Years of Leading with Passion in the Skies
Condor: 70 Years of Leading with Passion in the SkiesBy Condor Airlines

More Management

CTM Partners with Guest Travel Platform EmPath
Engine Acquires Options Travel
Altour, TripStax Partner for Shared Operating System
CTM Names Pedersen Group CEO
CTM Names Pedersen Group CEO

VIEW ALL
Subscribe to Free

BTN Newsletters

pixel2

Click Here for our Terms and Conditions and Privacy Policy.

  • Most Read
  • Most Shared
  1. United, Marriott Top New U.S. News Business Travel Rankings
  2. Arcadis, FCM Buck Norm With Decade-Long TMC Contract
  3. Hoteliers' Big Bets on India For Now Offering Buyers Little Relief
  4. Amex GBT Connects Egencia with Claude AI Assistant
  5. Case Study: Traveler Profiling
  1. CTM Partners with Guest Travel Platform EmPath
  2. Report: U.S. Extended-Stay Hotels See RevPAR Gains in Q2
  3. Amadeus Lowers Revenue Expectations Following Q2 Air Bookings Decline
  4. U.S. Carriers: Q2 Corp. Revenue Up Amid Rising Costs
  5. Engine Acquires Options Travel
Business Travel NewsBusiness Travel News
  • About Us
  • Contact Us
  • Advertise
  • Business Travel News on X
  • Business Travel News on LinkedIn
  • Business Travel News on Facebook
BUSINESS TRAVEL NEWS
NORTHSTAR TRAVEL GROUP
Business Travel News
  • About Us
  • Contact Us
  • Media Kit
  • Subscribe to Newsletters
  • Advertise
  • Editorial Guidelines
  • BTN Europe
  • Purchase Reprints
  • Privacy Policy
  • Terms & Conditions
  • Do Not Sell or Share My Data
Northstar Travel Group
  • Retail Travel
  • Travel Weekly
  • Travel Weekly Asia
  • TravelAge West
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec

  • Hotel Investment
  • Burba Hotel Network

  • Travel Technology
  • Inntopia
  • Phocuswire
  • Phocuswright
  • Web In Travel
  • Meetings & Incentives
  • Northstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions China
  • Meetings & Conventions Asia
  • Meeting News
  • Successful Meetings
  • Incentive
  • SportsTravel

  • Data Products
  • Agent Studio
  • AXUS Travel App
  • Intelliguide
  • travel42
BTNGroup
Business Travel NewsBusiness Travel News EuropeTravel ProcurementThe BeatBusiness Travel Show
Northstar Travel Group
Copyright ©2026 Northstar Travel Media LLC. All Rights Reserved. 301 Rte. 17N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
RRManagement rrtestprocurement