AmTrav clients have reported high online adoption levels even among traveler types that trend more toward agent-assisted bookings, according to an analysis by the travel management company.
The TMC assessed about 500,000 bookings across more than 1,000 corporate customers and found that 97 percent of those bookings were done online. AmTrav co-founder and CEO Jeff Klee in the report said that was an indication that companies that still have agent-assisted booking levels in the range of 20 percent to 30 percent do so "not because bookers want to book with travel agents; it's because most corporate booking tools don't support corporate bookers' needs."
Older travelers still trend a little more toward agent-assisted bookings, with 6.6 percent of bookings by baby boomers made with agent assistance, according to the data. For all the younger generations from Gen X to Gen Z, that figure was in the range of 2.7 percent to 3.3 percent.
C-suite travelers also trended slightly higher in agent-assisted bookings, with 5.8 percent of their bookings offline. Other job levels, from VPs and below, were at an online adoption level of 97 percent or above, according to AmTrav.
Premium travel in AmTrav bookings trended higher offline—8.9 percent agent-assisted, compared with 3.3 percent of economy bookings—as did international travel, for which 9.7 percent was agent-assisted, compared with 2.8 percent of domestic bookings. In fact, international travel had the highest offline booking rate of any category examined by AmTrav.
AmTrav also noted that companies' travel arrangers booking online made up nearly 30 percent of total analyzed bookings.