The American Society of Travel Advisors has launched a new initiative called ASTA Corporate for corporate travel agencies and travel management companies, the organization announced.
ASTA already had its Corporate Advisory Council for agencies focused on corporate travel, but the new ASTA Corporate initiative "takes it to the next level by offering dedicated staff, research activities and exclusive events," according to organization. Its work will include research projects "to explore the true value of managed travel programs," and its first event will be in Washington, D.C., on Oct. 9.
The CAC "will continue to serve as a vital conduit for feedback and collaboration with corporate travel-focused agencies," according to ASTA.
Mark Meader, who has served as ASTA's SVP of industry affairs and education for nearly a decade, now is EVP of ASTA Corporate. ASTA Corporate also is partnering with Temoji Consulting, the supply-side consultancy launched by Paul Tilstone last year, for Temoji to act as its advisor on issues facing corporate travel agencies including AI, air distribution, sustainability and mid- and back-office technology platforms.