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Lodging

AccorHotels & Eurostar Form Loyalty Alliance

By Julie Sickel / October 09, 2018 / Contact Reporter
Business Travel News on X

AccorHotels and Eurostar have formed a loyalty program partnership that will allow for point conversion and redemption between the Le Club AccorHotels and Club Eurostar platforms.

AccorHotels Rewards Programs Exchange Rate

500 Club Eurostar points = 1,500 Le Club AccorHotels points

4,000 Le Club AccorHotels points = 350 Club Eurostar points

Club Eurostar members now can take advantage of rewards club perks across Accor's 3,500 hotels globally, as well other Accor rewards offerings, including Elite Experiences, La Collection e-boutique, Dream Stays and access to sporting and music events at the AccorHotels Arena in Paris. Le Club's 50 million members can take advantage of Eurostar tickets, upgrades and special offers. Members need to be enrolled in both loyalty programs to take advantage of the partnership.

The announcement aligns with a recent push from Accor to grow its loyalty program. The brand previously considered a rewards program alliance with Air France-KLM via a minority investment in the airline but canned the idea in July.

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