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Lodging

STR Global: May Hotel Occupancy, ADR Increase Worldwide

By Michael B. Baker / June 23, 2014 / Contact Reporter
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Occupancy levels and the average daily hotel rate in U.S. dollar terms increased year over year across all four global regions in May, according to STR Global.

ADR in the Americas increased 4.5 percent year over year in May to $116.90, and occupancy increased 4.9 percent to 66.9 percent, the firm reported. The region's largest ADR increase was in San Francisco (up 13.4 percent to $203.18), and the largest decrease was in Panama City (down 7.2 percent to $102.80).

In Europe, May ADR increased 9.4 percent year over year to $148.89, and occupancy increased 3.2 percent to 74 percent, according to STR Global. Occupancy increased significantly both in Athens (up 36.6 percent to 83 percent) and Bucharest (up 24.5 percent to 72.3 percent).

"Year to date, Greece's occupancy increased 20.2 percent, one of the highest increases for the region," STR Global managing director Elizabeth Winkle said in a statement. "It is nice to see healthy increases from Greece as there is a return of demand to the country."

Measured in euros, Europe's ADR increased 4.3 percent to €109.36, and the greatest rates of increase were in Tallinn (up 20.5 percent to €87.96), Lisbon (up 16 percent to €107.46), Brussels (up 15.8 percent to €125.38) and Manchester (up 15 percent to €84.94). The largest ADR drop was in Moscow (down 13.9 percent to €122.14).

In the Asia/Pacific region, May ADR was up a scant 0.1 percent to $115.10, but it marked the first time in several months that the region's ADR did not decline. Occupancy increased 3.2 percent to 67.6 percent, with a particularly strong increase in the Philippines, according to Winkle. The region's largest ADR increases were in Osaka (up 15.8 percent to $127.29) and Seoul (up 14 percent to $207.43), and the largest decreases were in Delhi (down 13.7 percent to $96.85) and Bali (down 11 percent to $120.96).

ADR in the Middle East and Africa in May increased 3.1 percent year over year to $154.14, and occupancy increased 1.9 percent to 63.5 percent, STR Global reported. The region's largest ADR increase was in Amman (up 13.8 percent to $184.77); the largest decrease was in Riyadh (down 6.1 percent to $241.65).

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