PKF Hospitality Research upped its revenue projections for the U.S. hotel industry this year

despite forecasts for continued deterioration of the overall economy. Average daily rate increases, according to PKF, were higher than projected for the first half of 2011 but still just slightly over the rate of inflation. For the full year, PKF projects a 3.3 percent year-over-year increase in average daily rate, followed by a 4.8 percent increase in 2012. The firm also projects occupancy will rise 3.9 percent this year, combining for a 7.3 percent increase in revenue per available room. This is up slightly from its March forecast of 7.1 percent.