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AirPlus Sees Increase in European Business Travel in 1H 2024

By Michael B. Baker / August 21, 2024 / Contact Reporter
Business Travel News on X

Business travel air spending in Europe increased in the first half of the year, and data also shows business travelers in the region are taking more international trips and fewer one-day trips, according to analysis by AirPlus International.

From January through June, transactions processed by AirPlus, which provides payment solutions for 55,000 corporate customers, showed a 1.7 percent increase in spending on air tickets and an increase of 1.6 percent in tickets sold. The analysis focused on AirPlus' core markets in Europe, which include Germany, Austria, Switzerland, the UK, Belgium, the Netherlands, France and Italy.

"Despite adversities such as strikes and cancellations, especially at the beginning of the year, European business travelers were in the air more frequently in the first half of the year than in the previous year," AirPlus CEO Mads Krumhardt Enggren said in a statement. "They    booked their flights earlier to ensure greater planning security."

During the first half of the year, the booking window averaged 28.8 days prior to departure, compared with 26.3 days in the first half of 2023.

The data also showed a continuing trend toward "fewer domestic flights and longer trips," according to AirPlus. The proportion of domestic flights for the first half of the year was 31.3 percent, down from 32.2 percent the prior year. The proportion of booked flights traveling to markets outside Europe, meanwhile, increased half a percent point to 16.1 percent.

As such, the proportion of premium travel increased as well. Business class tickets accounted for 11.1 percent of flights booked for the period, up from 10.8 percent the year prior, and premium economy tickets' share was up 0.2 percentage points to 2 percent. While economy tickets remained the lion's share of tickets booked, their share declined to 86.8 percent from 87.2 percent the year prior.

Economy fares were up slightly in the first half of the year to an average of €526, up 1.5 percent year over year. Business class fares, meanwhile, declined 2.1 percent year over year to an average of €3,784, according to AirPlus.

While the average length of trip declined slightly in the period—5.8 days, compared with 5.9 days a year prior—the proportion of one-day trips also dropped to 6.7 percent, compared with 6.8 percent the prior year. AirPlus noted sustainability efforts are contributing to the decline in one-day trips and domestic travel.

In addition, AirPlus reported a slight increase in business trips starting on the weekend, indicating the blending of a business trip with a few leisure days. Sixteen percent of travelers started their trips on the weekend in the first half of 2024, up 0.6 percentage points year over year.

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