Open Axis Group and Farelogix joined with several industry groups and executives to launch a website that advocates to "improve outdated technologies in air ticketing."

The TakeTravelForward site is designed to "inform and serve as a clearinghouse for new developments in the world of airline ticket distribution" and "focuses on closing the 'innovation gap' that prevents over 50 percent of the traveling public from accessing new airline technology, services and personalized options," according to the site. Other co-founders include former Air Canada president and CEO Montie Brewer, aviation analyst Darryl Jenkins, the American Aviation Institute think tank, the Association of Retail Travel Agents and ARTA Canada.