Taj Hotels & Resorts is expanding its Vivanta brand by
moving 16 existing hotels in India under the new flag. The Indian hotel company
created the contemporary brand about 20 months ago and has been fine-tuning it
with three hotels in Bangalore, Goa and the Maldives.
The brand is considered upper-upscale, while Taj is the
company's luxury brand. Taj also has Gateway, an upscale brand that launched
two years ago.
By moving 16 existing Taj hotels under the Vivanta brand,
Taj says the brand will have an inventory of nearly 2,500 rooms.
The goal is to grow the brand to more than 30 hotels with
more than 5,000 rooms over the next two years
Among the properties being moved under the Vivanta name are
the President in Mumbai and Taj in Connemara. Resorts moving under the brand
include two properties in Goa.
This report first
appeared on TravelWeekly.com.