part of a "planned program to establish the flagship brand across Europe." Enterprise gave Sfakianakis Group, which it described as "the largest automotive group in Greece," territorial franchise rights for Greece, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Macedonia, Moldova, Montenegro, Romania, Serbia and Slovenia. Enterprise previously appointed as franchisees Locauto Rent in Italy and
Guerin Car Rental Solutions in Portugal. It also recently rebranded France's Citer SA and Spain's Atesa,
two subsidiaries acquired in 2011.