< PrevNext > Two Ground Transport Predictions By Executive Travel Founder & CEO Steve Glenn / January 29, 2018 Share Hertz will buy Avis: There are too many car rental companies. Enterprise/National is eating the cake of the other companies with amazing pricing and outstanding customer service. A merger allows Hertz and Avis to try to muscle back some market share that Enterprise/National has been stealing from them.Lyft will grow faster than Uber in 2018 as Uber raises prices: I am a big supporter and user of Uber; however, under the hood of its business model, it is hemorrhaging billions of dollars and will be forced to fine-tune its pricing structure. My best guess is they will have to dramatically increase their prices by 10 percent to 20 percent in 2018 to slow the losses. Lyft, on the other hand, is taking a lot of market share from Uber. It was barely a blip on the radar and now owns a third of the business.