Delta Air Lines has promoted former managing director of sales and innovation Sara Reid to VP of digital product management within the carrier's digital and technology division, Delta confirmed to BTN. She reports to SVP and chief digital officer Eric Phillips.
Reid's new remit includes overseeing Delta's digital product portfolio across customer shopping, booking, servicing, loyalty and engagement experiences, according to the airline. In her previous role, she helped advance the carrier's approach to selling and servicing customers through agency, corporate and third-party channels while strengthening Delta's global sales solutions division.
The promotion was effective Sept. 21, according to Delta.
Reid has been the head of Delta's New Distribution Capability initiative, and she will remain the lead on that project, according to the carrier. She also will continue to work with the sales team on priorities including the evolution of the Delta Business site and continued modernization of partner-facing digital capabilities.