BTN Hotel Survey Report 2026

For the third year in a row, Hilton Worldwide pulled double duty in BTN's annual survey of corporate travel buyers, defeating other multibrand hotel companies in both the traditional and extended-stay sections of BTN's 2026 Hotel Survey and Report. The races were close, however, with Hilton defeating Hyatt in traditional criteria by only four-hundredths of a point, fueled by wins in the strategic location and innovation categories. Each hotel company in BTN's final list won at least one traditional category.

See BTN's full 2026 Hotel Survey & Report below to find out how all qualifying hotel companies fared in this year's ratings. Plus, more survey questions about how BTN's respondent travel buyers approach their hotel programs, and their projections, goals and challenges for 2027.

As Hotel Rates Rise, Buyers Weigh a Changing Procurement LandscapeBy Julie Sickel

Hotel rates in 2026 have risen, causing increased spending despite stable booking volumes, while dynamic pricing challenges and emerging direct distribution changes may soon alter hotel procurement strategies.... KEEP READING

Hilton Leads BTN's Buyer Rankings of Traditional Hotel BrandsBy Julie Sickel

For the third consecutive year, Hilton Worldwide ranked first in BTN's annual survey of corporate travel buyer ratings of traditional hotel brands, with IHG Hotels & Resorts close behind in second.... KEEP READING

Hilton Again Tops Extended-Stay SegmentBy Julie Sickel

In a U.S. market where extended-stay is becoming one of the most contested growth arenas for midscale and upscale properties, Hilton Worldwide's brands earned a commanding first-place finish in the extended-stay portion of BTN's annual Hotel Survey.... KEEP READING

Methodology

Business Travel News surveyed 231 corporate travel buyers online between May 28 and Aug. 7 through the CredSpark platform. Respondents were asked to select the hotel companies with which their organizations had negotiated corporate business or had significant room night volume in the past 12 months, and then were invited to rate those companies on several criteria. Hotel companies that were selected by less than 20 percent of respondents were excluded from the rankings. Responses from those who indicated they worked for suppliers were excluded. Not every respondent answered every question.