Best Western Hotels & Resorts has launched
the BW Groups RFP Tool to simplify and improve the group booking process for BW
hotels and customers. To create the tool, BW partnered with HotelPlanner, an
online services provider for group hotel sales and booking services. It
includes such features as online RFP management, email notifications,
auto-response and reporting and analytics. "Group business continues to be
a segment that we perform exceptionally well in, and our new platform will
enable our hotels to capitalize on these additional revenue opportunities and
enhance our customers' experience," BW chief marketing officer and SVP Dorothy
Dowling said. The BWGroups RFP Tool is live for all of Best Western's branded
hotels in North America, and the company intends to expand the tool to its global
network of 4,200 hotels.