Amtrak selected company veteran Matt Hardison to serve as chief marketing and sales officer,

replacing the retiring Emmett Fremaux and reporting to president and CEO Joe Boardman. Hardison is "responsible for sales distribution and customer service, field marketing, advertising and sales promotion, Amtrak Guest Rewards, market research and analysis, reservation sales, on-board systems, pricing and revenue management, e-ticketing and e-commerce," according to a company statement. He has been with Amtrak since 1999. According to an Amtrak spokesperson, chief marketing officer David Lim continues in his current role.