TripBAM is putting its data to work visually with an
analytics suite that allows travel managers to view real-time graphs and charts
for issues like negotiated-rate weak spots and travel agency rebooking
efficiency and performance.
Beyond evaluating negotiated rates, the suite also
calculates the total program losses from last room availability issues by
property, tracks hotel brand and chain performance and outlines which hotel
rates generate the most savings for the program, including best available
rates, agency rates and loyalty program rates. "It's a level of
perspective and a level of transparency that travel managers just haven't had
before," said tripBAM founder and CEO Steve Reynolds. "When I've shown
it to travel managers, it's just kind of a jaw-drop moment."
TripBAM Analytics provides additional reports that
illustrate how well a company is using tripBAM, tracking metrics like the
overall increase or decrease in commissions as different rate types are found
and rebooked, improvement in corporate hotel compliance and individual
travelers that are costing the most money or saving the most for the program.
"It's about travel managers having more data around
their program than they've ever had before and being able to negotiate with
hotels with real data, as opposed to fuzzy data, incorrect data," Reynolds
said. "And it's about being able to grade system performance, agency
performance and traveler performance throughout."
The company began rolling out tripBAM Analytics
to its corporate direct clients in late June and will open it up to TMC clients
this year.