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Marriott International has agreed to deploy Amadeus' Central Reservation System as a step toward expanding its merchandizing abilities for hotel stays, Amadeus announced Thursday.
Marriott will be able to integrate its tech, including property management and revenue management systems and loyalty programs, into the Amadeus platform, according to the distribution tech company.
"Integrating the ACRS will ultimately replace Marriott's proprietary reservations system and expand its commerce capabilities, including enabling travelers to personalize their travels, by providing greater flexibility in choosing guest room attributes, and purchasing products like spa and golf when booking a stay," according to Amadeus.
"We look forward to working with Amadeus and leveraging its CRS technology that will support our strategic vision to create a robust travel retailing platform for our guests and hotels," Marriott International global officer for distribution, revenue strategy, engagement centers and global sales Drew Pinto said in a statement. "It will make the breadth of Marriott’s travel offerings more readily available to customers, giving them more choices to personalize their experience when they book travel with us."
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