The short-term serviced-apartment segment continues to show strength. Blueground this week announced it has received $50 million in Series B funding, increasing its total equity funding to $78 million. WestCap Investment Partners and Prime Ventures co-led the round. WestCap founding partner Laurence Tosi is former CFO of Airbnb and of private equity firm Blackstone. Fifty percent of Blueground's business comes from clients either relocating for work or moving for one to six months for projects, a Blueground spokesperson said. The company leases apartments from a minimum of 30 days. The turnkey apartments include premium furnishings, high-speed Wi-Fi and luxury linens. Guests use an app for services like cleaning and maintenance. The company operates 2,800 apartments in nine cities globally and plans to launch in London, Paris and Seattle by the end of 2019. It aims for 50 locations by 2023. Competitor Zeus Living launched in New York City this month.