Sixt has unveiled a new rewards program in the United States, Germany, Austria and Switzerland, the Germany-based car company announced in a Wednesday earnings release. Sixt plans to roll out the program to its other regions in the first quarter.
Dubbed Sixt One, the program was introduced in the U.S. in November and in Germany, Austria and Switzerland early this year, according to the company.
Sixt One, which will replace Sixt's Advantage Circle loyalty program as it continues to be rolled out, offers two types of points for every qualifying rental: status points and rental points, based on the qualifying dollars spent. The former unlock higher status tiers, and the latter is for redemption.
Upon sign-up, customers are assigned a tier. The Silver tier comes with up to an 8 percent discount. The other tiers are Gold (2,000 status points), Platinum (4,000 status points) and Diamond (6,000 status points). Each of the three higher tiers come with an ascending multiplier for additional rental points and increased discounts.
Advantage Circle members in locations where Sixt One has been introduced will keep their existing Gold, Platinum or Diamond status if they enroll within 12 months of the launch of Sixt One, and their account is active with at least one completed rental in the past 24 months, according to the company's website.
"In just the first few weeks, the program recorded several hundred thousand registrations and exceeded expectations in terms of acceptance," according to Sixt.
Sixt 2025 Metrics
Sixt reported 2025 revenue on a currency-adjusted basis of nearly €4.3 billion, up nearly 9 percent year over year and a record for the company. Earnings before taxes increased 19.5 percent to €400.5 million. Consolidated net income was €285.8 million, an increase of more than 17 percent year over year.
Each of the company's three regions reported revenue growth for the full year. Germany was up 3 percent compared with 2024 to €1.2 billion. Revenue for the rest of Europe increased 13 percent to €1.7 billion. The United States reported revenue of €1.4 billion, a 4 percent increase year over year, or a 9 percent increase when adjusted for currency exchange rates.
Sixt increased its 2025 rental fleet nearly 7 percent compared with 2024 to 196,900 vehicles.
Due to geopolitical risks, the company's "economic situation remains under pressure," according to Sixt. Guidance for 2026 includes projected revenue of €4.45 billion to €4.6 billion.
RELATED: Sixt Q3 performance