though it held to its
earlier forecast for occupancy gains. The firm now projects U.S. ADR will increase by 4.1 percent this year and by 4.6 percent in 2014, each down a tenth of a percentage point from the forecast PwC issued in August. Business transient travel—particularly in the financial, technology, insurance, healthcare and professional and business service sectors—and leisure travel are driving demand growth, while group demand continues to lag, according to the firm. PwC also noted that luxury hotels are performing the strongest, with occupancy set to reach 74.4 percent for 2013.