InterContinental Hotels Group plans the first property in its new Even Hotels brand to open in late 2014 in Midtown Manhattan.

The company, which signed with ownership group CWC to develop the planned 23-floor, 230-room property, expects to sign agreements to develop within the next five years 100 Even hotels in the United States. IHG earlier this year announced the Even brand as an upper midscale brand with amenities geared toward health-conscious travelers.