Hotels in the United States could see a 7.4 percent year-over-year increase in revenue per available room and improved pricing power in 2015,

according to a PricewaterhouseCoopers U.S. lodging forecast. PwC estimates the combination of increased lodging demand (up 2.6 percent) and lower-than-average supply growth (up 1.5 percent) will boost industry occupancy levels to 65.1 percent—a level not seen in more than 30 years. These factors, PwC asserts, set the stage for increased pricing power, which would significantly benefit hotels in both the higher-priced and lower-priced segments. The forecast is based on figures released by Macroeconomic Advisers and historical statistics supplied by STR and other data providers.