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BTN parent company Northstar Travel Group has acquired
U.K.-based Buying Business Travel from Panacea Media. Buying Business Travel is
a leading B2B brand in the U.K., serving the corporate travel industry with
online media, events and a magazine brand. The terms of the deal were not
The BBT purchase will play into BTN's regional growth
strategy, according to Northstar chairman & CEO Thomas Kemp. "Buying
Business Travel gives us the leading brand in the U.K. to expand the geographic
reach of Northstar's Business Travel News' dominant leadership in the North
American corporate travel industry," he said.
"We are pleased to complete this transaction with
Northstar to bring these two leading media brands together in the U.K. market,"
said Panacea managing director Julian Gregory.
The BBT buy provides BTN with a media position in the U.K.,
building on Northstar's recent purchase of Europe's largest corporate travel
exhibition, the Business Travel Show. BBT's portfolio also brings under the
Northstar umbrella the Business Travel Awards, BBT Forums and BBT Editor's
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