SAP Concur has integrated ATPCO's Routehappy Virtual Tours solution, which offers visual flight-shopping experiences at the point of booking, ATPCO announced Wednesday during its Elevate conference in Atlanta.
Navan, Fareportal and AmTrav also have integrated Routehappy Virtual Tours, which enables airlines to showcase cabin interiors, seating and onboard amenities through interactive, 360-degree experiences, according to ATPCO.
"The strong adoption we're seeing across both major platforms and niche channels highlights how quickly immersive content is becoming a 'must-have' rather than a 'nice-to-have' in modern airline retailing," ATPCO chief commercial officer Chris Phillips said in a statement.