BTN Op-Eds

Creating Conditions for StrategyBy Daniel Cockton, VP Global Travel Services, Wood

Wood VP global travel Danny Cockton writes about the need for travel buyers to create conditions for their partners to act strategically on the client's... KEEP READING

Op-Ed: What's Missing in the AI ConversationBy Katie Virtue, Temoji Consulting

AI in business travel focuses on efficiency and automation, but the element missing is a "people roadmap," which emphasizes freeing human talent for... KEEP READING

Talent Retention Is a Good Travel Program’s Secret SuperpowerBy Adam Kerr, CEO Tripism

A well-designed corporate travel program can enhance talent retention by aligning with company values, supporting employee well-being, and accommodating... KEEP READING

The Airline Moonshot: A Mission Without a Shared VisionBy New M.O. founder Mike Qualantone

It's been 56 years this month since the U.S. landed a man on the moon. NDC, the airline industry's moonshot, has missed its mark, but with shared vision... KEEP READING

Op-Ed: Business Travel Needs Software and ServiceBy AmTrav co-founder & CEO Jeff Klee

According to AmTrav founder and CEO Jeff Klee, business travel requires both advanced technology and expert human service. While technology should... KEEP READING

Bleisure is Booming. So Why Are We Still Paying Like It's 2012?By Jason Lalor, CEO, Conferma

The bleisure boom is exposing a simple truth: Travel has evolved but the financial plumbing hasn't caught up. ... KEEP READING

Op-Ed: Agentic AI is Taking the Dirty Work Out of TravelBy Dave Breslin, EVP of Customer Experience at Direct Travel

Agentic AI aims to enhance the corporate travel experience by using advanced technology to automate tasks, streamline processes, and provide better... KEEP READING

Op-Ed: Thoughts on Trump, Tariffs, Trade Winds and TravelBy Martin Ferguson

In an op-ed, Martin Ferguson looks at Donald Trump's approach to trade policy, and how the development of a new world of multipolar globalization could... KEEP READING

2025’s Top Seven Global Risks & Their Impact on the Travel IndustryBy Bruce McIndoe, president, McIndoe Risk Advisory

Global geopolitical instability and shifting U.S. policies under Trump will impact the travel industry. Additionally, climate change and potential... KEEP READING

Executive Travel Risks Redefined: Lessons for 2025By Dale Buckner, CEO, Global Guardian

Executive travel has become more unpredictable due to natural disasters, terrorism, and cyber threats, requiring companies to adopt comprehensive... KEEP READING

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