Clarasight Takes Root Beyond Sustainability

Clarasight 

Headquarters: New York 
Co-Founders: Adam Braun, Philip Charm 

From its roots as a solution focused on helping companies meet their sustainability goals, Clarasight has been broadening its capabilities to tackle wider travel data needs, automation and workflows. 

Clarasight began in 2021 as Climate Club, launched to help companies meet sustainability targets via data collection, analysis and organizational planning. In 2024, it changed its name to Clarasight to "reflect the value our product brings to forward-looking companies" in forecasting emissions and planning for and setting goals, CEO and co-founder Adam Braun said at the time. 

In order to do that work around emissions, Clarasight had to first solve the issue of unifying fragmented data in various silos across various systems, Braun told BTN. 

"What we learned quickly is there's just a set of structural challenges that have historically existed that lead to a significant lack of visibility for travel program leaders—that, in an AI-powered world, you can solve for in quite remarkable ways through a combination of software, AI and humans," he said. "It's led to a significant expansion of the capabilities and the value the Clarasight is delivering to the enterprises we work with." 

Clarasight, Braun said, was built not just to ingest data across travel management companies, cards, expense and human resources but also business context. For example, that means in some cases it is ingesting the anticipated headcount or revenue growth of a company, all of which help with emissions forecasting. Those forecasting and scenario modeling capabilities also can predict anticipated travel spending activities, and multiple companies are using those to deploy and manage budgets "with confidence and rigor that drives a combination of cost savings, time savings and emission savings," he said. 

The company has done a retrospective with one of its largest customers and found that it has hit within 5 percent of the originally forecasted demand a year into the program. Forecasts are continually modified based on dynamic information that comes in throughout the year, Braun said. 

That has helped clients avoid the "travel ban" concept that often arises at the end of the year, when they suddenly discover that they have already exceeded their annual travel budget. "When you can leverage forecasting and scenario modeling capabilities, you are able to achieve the anticipated outcome when it comes to travel spend and volume and emissions," Braun said. 

Today, Clarasight is focused on the enterprise segment of the market, with the primary verticals of professional services, technology, financial services and pharmaceutical clients. Clarasight does have clients outside of those verticals, but they also are on enterprise side, he said. 

In the coming months, Clarasight plans to further expand its offerings with a product "oriented around the planning and simulation of travel related to meetings and events," Braun said. The company also will be releasing a suite of capabilities related to AI agents focusing particularly on analytics, scenario modeling and policy compliance, he said. In addition, Clarasight is investing in workflow automation for travel managers, which is a piece that's "going to become quite substantial," he said. 

"It's important from our perspective to augment the capabilities of every travel manager, given the amount that falls on their plate, so they can move from an administrative counterpart to a strategic enabler of business going forward," Braun said. 

Agents and workflow automation are a growing area of investment for data providers. Earlier this year, Cerebri AI announced it will be rolling out a wide range of T&E agents in the coming months, handling tasks including request for proposal management, budgeting and traveler wellness. PredictX last summer launched its "intelligent workforce of AI agents" Cogent, which won the 2025 Business Travel Show Europe Innovation Faceoff. 

Braun said Clarasight will be a strong competitor, building from its foundation in data expertise. 

"If it's built on broken data, then it amplifies noise," he said. "You have to build an AI-ready, reconciled data model first. Only once that's been completed are you able to layer in forecasting, automation and agents." 

In the meantime, coming off a "very big growth year" in 2025, where Braun said revenue increase 10 times over the previous year, Clarasight plans to triple the size of its team this year. That already has included the hiring of Troop and Navan (then still TripActions) veteran James Faux as a strategic accounts director to help Clarasight's expansion across the U.K. and EU. The company also is working to widen its relationship base to broaden its data capabilities.  

"Every month we're looking to add more and more partnerships with some of the primary TMCs, expense management solutions and direct supplier relationships as well," Braun said.