In selecting BTN's 2026 Best Practitioners, a pattern emerged among the front runners. They didn't sit and wait for suppliers to come to them with solutions to their travel programs' problems. They proactively found the best suppliers they could and pushed them and partnered with them to produce quicker results to meet their needs. In other words, they trusted each other. They jumped hand-in-hand to create solutions that not only benefited client programs, but also helped suppliers, who could offer those innovations to their broader clientele base, thereby advancing the industry. Three examples stood out. They each embraced new strategies, platforms and products. Below are their stories.