. Part of
ITM's Icarus program, BA took the top honor in the transportation category for developing alternative fuels, "fully supporting" targets for reducing carbon dioxide emissions and noise pollution, and recycling waste, according to ITM. Also
a winner in 2009, CWT claimed the intermediary category award partly due to its "effort to develop a program of demand management tools which provide a full range of solutions and informs travelers of the door-to-door options for multi-modal routes." ITM this year opted not to confer an award on any entrants in the hotel category.