Sabre announced a product to facilitate non-GDS bookings and "allow business travel buyers to easily capture travel activity across booking sources."

Building on aggregation capabilities of its TripCase solution, as well as technology from GetThere and Sabre Red, the offering "collects and synchronizes business travel itineraries with mobile, online and offline tools to create a complete view of travel activity using a shared graphical itinerary. This ensures the traveler, corporation and TMC can instantly access the same information," whether it's booked within or outside the travel management program. Called TruTrip, the solution is welcomed by WellPoint manager of strategic sourcing for travel and events Cindy Heston: "There has been a great deal of noise in the industry around open travel. Rather than exposing my program to additional costs and challenges, TruTrip will help me augment the strategic managed travel program I already have in place." Sabre also announced a component of TruTrip that incorporates booking capabilities "outside of the core Sabre travel marketplace."