and part of a business intelligence and data consolidation toolset it plans to fully launch by January. Hickory senior vice president of digital marketing and product development Brian Harniman said the consortium is partnering with "people who have built the big pipes" and "innovating on top of what they've built" to provide agency and supplier partners with the ability to "accurately measure the value of participation in the consortium channel, as well as benchmark performance against competitors and optimize revenue and profitability."