Lyft is launching a membership program for frequent riders that offer discounts and benefits for a monthly fee. Priced at about $20 per month, Lyft Pink will give members a 15 percent discount on all rides, priority airport pickups and relaxed cancellation penalties, according to the ride-hailing service. In addition, members will be able to access bike and scooter rides on the platform for free. Lyft opened a waitlist for the program this week and projects membership will be available across the United States later this year.
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