Deem has launched a ground transportation
technology platform, Ground Work, within its Work Fource platform to provide
policy-relevant ride options for travel bookers. The platform uses traveler
preferences and past behavior to target choices. It might display black car
services for an executive while a contractor sees ride-hailing options, for
example. The platform draws from Deem's integration with Lyft, as well as Deem's
expanded partnerships with Dav El/BostonCoach and Empire CLS, both announced
in July.