Next April, American Airlines will begin twice-daily weekday service between Austin and each Boston and San Jose, Calif. The service, which deviates from American's traditional hub-and-spoke routing, was based on "strong demand" from customers, particular tech business travelers on the Austin-San Jose route, according to the carrier. American next year also is planning to boost service on routes during periods coinciding with major events, such as "one of the nation's biggest shareholder meetings" with service to Omaha, music festivals with service to Palm Springs and golf tournaments with service to Augusta, Ga.