American Airlines has hired former PepsiCo
executive Janelle Anderson. As VP of global marketing, she will lead
"development and implementation of brand and marketing strategies across
the entire travel journey" and report to SVP of marketing, loyalty and
sales Kurt Stache. Anderson worked with PepsiCo for 15 years, including as head
of the crossdivisional marketing team for Frito-Lay, Pepsi Beverages and
Quaker. Former American Airlines global marketing VP Fern Fernandez resigned in
May.