Alaska Airlines has launched its new loyalty program that
combines its former Mileage Plan and Hawaiian Airlines' HawaiianMiles program
into a single platform, the carrier announced Wednesday. Alaska
acquired Hawaiian in September 2024.
Dubbed Atmos Rewards, the new program takes effect for
Mileage Plan members today. Those members retain their existing account numbers
with no interruption to their benefits, according to Alaska. A former Mileage
Plan mile now equals one Atmos Rewards point. The value of the points does not
change, and points do not expire. Members can continue to redeem for travel on
Alaska, Hawaiian and on global partner carriers.
HawaiianMiles members and their miles will transition into
Atmos Rewards on Oct. 1, also at the rate of one mile equals one Atmos Rewards
point. Sept. 25 will be the last day to redeem HawaiianMiles, link a
HawaiianMiles account to Atmos Rewards, and to transfer miles to points.
Members beginning Sept. 26 will not be able to log into HawaiianMiles as the
company migrates accounts. Members will receive a new account number if they
have not previously linked their account to a Mileage Plan account, according to
Alaska.
Status requirements for 2025 aren't changing, but starting
in 2026, members will need more status points to qualify for Atmos Platinum and
Atmos Titanium, the latter of which also will include "enhanced global
benefits and new worldwide upgrade options," according to Alaska.
Starting in 2026, Platnum status will require 80,000 status
points, up from 75,000 elite-qualifying miles, while Titanium status will
require 135,000 status points, up from
100,000 elite-qualifying miles. Those who earn status based on 2025 activity
will receive a bonus for 2026 of 5,000 status points or 20,000 status points
for Platinum and Titanium members, respectively.
Starting later in 2026, Atmos Rewards members will be able
to choose how they earn points: by distance traveled, where members earn one
point for every mile flown; price paid, in which members earn five points for
every $1 spent when purchasing a flight; or segments flown, with 500 points
earned for each flight segment flown, according to Alaska.
In addition, Alaska and Hawaiian will add Starlink in-flight
Wi-Fi to more planes, with installation on Alaska's fleet to begin in 2026 and
be completed in 2027. Alaska has partnered with T-Mobile to make this new Wi-Fi
service free for Atmos Rewards members.