This fall, Air France will launch a
"lifestyle brand" targeting younger travelers. Joon will not fall
under the low-cost-carrier model, as it will offer "products and services
that reflect those of Air France," but will target a "young working
clientele, the Millennials whose lifestyles revolve around digital
technology," according to Air France. The carrier is holding back on specifics
regarding Joon's products, services and destinations until September. It plans
to begin with medium-haul flights from Paris Charles de Gaulle Airport in the
fall and expand to long-haul flights in summer 2018. Air France previously code-named
the
brand Boost and has said it would focus on "ultracompetitive
routes" in which Air France battles the Gulf carriers. Jean-Michel
Mathieu, who has worked in Air France's network, revenue management, customer
relations and digital services sections, will serve as Joon's CEO.