Travel booking behavior specialist Rocketrip unveiled a new tool
that offers flight and hotel recommendations to business travelers, presenting
them a more efficient booking experience and driving increased savings for
corporations.
The service, dubbed Rocketrip Recommends, cross-references
criteria, including corporate preferred vendors, traveler convenience and
reward optimization, then crunches the data to identify the most
cost-effective, convenient and relevant flight and hotel itineraries to present
to travelers.
The service extends Rocketrip's core value
proposition—incentivizing traveler cost-saving booking behavior—by making it
easier for travelers to quickly find the booking options that will minimize
corporates' costs, thereby maximizing their own rewards, according to the
company.
Thus far during the program's phased rollout, Rocketrip
Recommends reduced hotel spend an average of 33 percent, or $124 per trip, when
a recommended option was selected, Rocketrip said. The recommendation tool now
is at full rollout, Rocketrip said.
Initially launched in 2013 with a focus on small and midsize
corporate clients, Rocketrip has expanded its target market to include Fortune
1000 and enterprise customers. Earlier this year, the company announced an
integration with Sabre's GetThere booking platform, enabling travelers to
earn rewards for saving against Rocketrip's price to beat when booking within
GetThere.