Direct Travel and its Canadian brand Vision Travel will resell Serko's artificial intelligence-powered Zeno booking and expense tool, as well as other Serko products, to clients in the U.S. and Canada. Direct Travel partner ATPI resells Serko products in Europe and Asia, according to Direct Travel CFO John Coffman. Serko products also are available to clients of Direct ATPI Global Travel, a joint company that formed in 2017 to serve the pair's multinational clients while maintaining the Direct, Vision and ATPI brands locally.