Occupancy and average daily rate at hotels in all four
global regions increased year over year during July, according to STR Global.
In the Americas, ADR increased 5.8 percent to $124.78 and
occupancy rose 2.2 percent to 74.8 percent. São Paulo, Brazil, facing a tough year-over-year
comparison to last year’s World Cup, saw a 1.9 percent decline in occupancy to
59.3 percent and a 19 percent drop in ADR, in local currency terms. Panama
City, suffering from an overgrowth of supply, saw ADR drop 6.2 percent, in
local currency terms, in spite of a 4.7 percent increase in occupancy to 50.3
percent.
Europe's ADR increased 8 percent in U.S. dollar terms to
$133.24 and 8 percent in euros to €117.70. Occupancy increased 5.1 percent
to 77.3 percent. Berlin saw a 4.9 percent year-over-year boost in visitors
during the first half of 2015 and experienced increases in both ADR (5.9
percent) and occupancy (9.7 percent to 83 percent). Coming off six months in
which supply growth outpaced demand growth, Paris' performance improved year
over year in July as occupancy rose 2.4 percent to 86.9 percent and ADR increased
9.4 percent.
In the Asia/Pacific region, ADR grew 1.1 percent to $105.12
and occupancy rose 2.1 percent to 70.7 percent. Thailand saw the largest
increase in occupancy of any country in the region, up 30.5 percent to 76.5
percent, as well as a 3.1 percent ADR increase, in local currency terms, as
demand vastly outpaced supply. China experienced nearly flat performance year
over year, and year-to-date supply growth (4.6 percent) is beginning to outpace
demand growth (4.3 percent). On a market level, Hong Kong saw decreases in both
rate (12.7 percent) and occupancy (8.8 percent to 79.8 percent) as demand shifts
to cheaper destinations. In Sydney, supply remained flat as demand increased,
leading to a 3.7 percent increase in occupancy to 84.2 percent and a 6.9
percent increase in ADR.
July rates in the Middle East and Africa rose 5.3 percent to
$159.10, and occupancy grew 12.1 percent to 55.1 percent. In Dubai,
year-to-date supply growth (6.2 percent) outpaced demand growth (5.1 percent),
applying pressure to ADR, which fell 2.2 percent even as occupancy rose 24.7
percent to 57.8 percent. U.S. President Barack Obama’s July visit fueled
performance in Nairobi, Kenya, where occupancy increased 11.5 percent to 61.4
percent and ADR grew 22.8 percent, in local currency terms.